UNIVERSITY OF ALABAMA ATHLETICS, POLK’S MEAT AGREE TO LONG-TERM PARTNERSHIP
TUSCALOOSA, Ala. – The University of Alabama and its athletic multimedia rights holder, Crimson Tide Sports Marketing, announced today that Polk’s Meat has signed a multi-year agreement to continue as “Official Smoked Sausage of the Alabama Crimson Tide”.
On the heels of its first-ever partnership with the Crimson Tide this current athletic season, fans will be able to purchase Polk’s Meat products for the next three years during all Alabama home football, basketball, baseball and softball games, as well as gymnastics meets. In addition to offering Polk’s at Bryant Denny Stadium, Coleman Coliseum, Sewell-Thomas Stadium and Rhoads Stadium, the partnership allows Polk’s Meats to receive benefits such as LED signage inside Bryant Denny Stadium; exposure in the football game programs; brand recognition inside concession cups and product samplings with fans prior to home football games. Additionally, the brand can cross-promote its Alabama Crimson Tide affiliation into new stores carrying Polk’s Meat.
“After having such success with our previous year’s contract with Crimson Tide sports, we knew it would be even more beneficial to continue a multi-year deal with them,” said Julie Breazeale, Polk’s Meat chief executive officer. “The loyalty of the Crimson Tide fans has helped us excel in the Alabama market, and we look forward to growing our brand even more in the years to come.”
“Polk’s Meat has proven to be a great partner for Alabama and a fan favorite during athletic events, so we’re pleased they’ve chosen to continue supporting the Crimson Tide as they broaden their brand and expand into additional stores and markets,” said Crimson Tide Sports Marketing General Manager Jim Carabin.
Crimson Tide Sports Marketing is the multimedia rights holder for the University of Alabama Department of Intercollegiate Athletics, managing the Polk’s Meat relationship on behalf of the school. CTSM is a joint venture between college marketers Learfield Sports and IMG College.
To learn more about its company history and products, visit www.polksmeat.com.