BOWLING GREEN, Ohio – Seasoned sports marketer Chuck Spicer recently was named general manager for Falcon Sports Properties, a property of Learfield Sports and the multimedia rights holder for Bowling Green Athletics.
Spicer, who will lead all aspects of the rights relationship between Learfield and BGSU Athletics, comes to Bowling Green from the Iowa Speedway, where he served six years as vice president of sales, marketing and communications and played a pivotal role in the growth of ticket sales and corporate partner platform. Before that, he spent eight years as director of business operations for Richard Childress Racing in North Carolina, having significant involvement with increasing revenue, sponsorship programs and implementing an internal licensing department. Spicer gained previous sports marketing and sponsorship experience serving as general manager for NASCAR Busch Grand National Team and as NASCAR Racing Manager for STP Motorsports, where he oversaw all STP corporate involvement with NASCAR Winston Cup Circuit and 10 other NASCAR series events.
“Chuck is a proven professional who brings a wealth of sports marketing and sales expertise to our endeavors at Bowling Green,” said Learfield Sports’ Vice President Kelly Jensen. “We’re confident he will be an immediate asset, and we wish his predecessor Kyle Droppers all the best as he heads to Marquette University to lead our brand-new entity there.”
“I’m excited to start a new chapter in my sports career with Bowling Green, clearly an outstanding university with a well-respected athletics program and athletics administration,” said Spicer.
Bowling Green is one of nearly 100 collegiate properties in Learfield Sports’ portfolio. Falcon Sports Properties develops corporate partnerships and manages the operations of BGSU’s comprehensive rights program including signage, event marketing, radio play-by-play and coaches’ shows, television coaches’ shows and official athletic web site sponsorships. To learn more about Learfield Sports’ collegiate relationships and 40-year history, visit learfieldsports.com.