BASF teams with the University of Colorado Basketball Program for ‘Sustainable Gamedays’

BASF teams with the University of Colorado Basketball Program for ‘Sustainable Gamedays’

Zero-waste initiative will engage fans with trivia, prizes and more during select games

BOULDER, CO and WYANDOTTE, MI – BASF is continuing to promote zero-waste and sustainable living practices, by announcing that it is partnering with the University of Colorado Boulder (CU- Boulder) to host a series of eight Sustainable Gamedays during select men’s and women’s home basketball games at the university’s Coors Events Center.

“Sustainable Gamedays at CU Boulder offers basketball fans an entertaining and interactive way to learn about new ways of thinking when it comes to sustainable living,” said Chris Bradlee, Biopolymers Market Development Manager, BASF. “The university shares BASF’s commitment to promoting zero-waste by collecting organic waste with compostable bags. We’re very proud to say this is happening not just on game day, but every day – both on campus as well as in the community. ”

The BASF partnership was secured and is managed by the University’s athletic multimedia rights holder, Learfield Sports’ Buffalo Sports Properties. CU Boulder has a progressive recycling and composting program, and is one of the leading universities in the country when it comes to zero waste. Certified compostable bags made with ecovio® by BASF play an important role in the university’s success by making collection of food waste cleaner, safer and easier.

“With innovative programs like Sustainable Gamedays, together, BASF and CU Boulder are transforming zero waste at college campuses,” says David Newport, Director of the CU Boulder Environmental Center.

During the select games, videos featuring facts about sustainability and organics recycling will air on video screens at the Coors Events Center. Fans will also get the opportunity to participate in an interactive trivia game to win prizes.

The full schedule of Sustainable Gamedays at CU Boulder
:
Men’s Games
• Feb. 5 vs Washington State
• Feb. 9 vs Washington
• Feb.19 vs Arizona State
• Feb. 22 vs Arizona

Women’s Games
• Feb. 14 vs Washington
• Feb. 16 vs Washington State
• Feb. 28 vs UCLA
• Mar. 2 vs USC

University of Colorado Boulder
As the flagship university of the State of Colorado, CU Boulder is a dynamic community of scholars and learners situated on one of the most spectacular college campuses in the country.

As one of 34 U.S. public institutions belonging to the prestigious Association of American Universities (AAU) – and the only member in the Rocky Mountain region – we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies. To learn more visit http://www.colorado.edu/

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

® Trademark of BASF SE and BASF Group