Nevada extends multi-station radio agreement with Lotus
RENO, Nev. – The Nevada athletics department, and its multimedia rights holder, Wolf Pack Sports Properties, announced today a two-year extension with Lotus Radio Corp. to carry Wolf Pack sports and related programming through the 2015-16 season.
This renewal includes Wolf Pack coverage on six Lotus stations and marks the continuation of a broadcast relationship that has spanned more than a decade. It calls for ESPN Radio 94.5 FM (KUUB) to remain the flagship station for Nevada football, men’s basketball and the Wolf Pack Coaches Show.
The deal also signifies the start of a new radio home for Wolf Pack women’s basketball and baseball games, which will now be carried on NBC Sports Radio 1060 AM (KFOY). That switch begins Saturday with the Wolf Pack’s game at Air Force as Don Marchand will have the call beginning with the Bud Light Tip-Off Show at 11:45 a.m.
“We are excited to continue our longtime partnership with Lotus Radio,” said Doug Knuth, Nevada’s athletics director. “The exposure we receive for our programs on ESPN Radio, NBC Sports Radio and all of the Lotus affiliates is invaluable for our department and our fans.”
The agreement, also provides for the three-minute Wolf Pack Daily Show, hosted by play-by-play voice Ryan Radtke, to be broadcast on the following stations: KUUB 94.5; KUUB 94.3 (Carson City); KFOY 1060 AM; KPLY 630 AM; KOZZ 105.7 FM and KDOT 104.5 FM. Additionally, all football and men’s basketball games will continue to be simulcast on KUUB 94.3 FM in Carson City and KPLY 630 AM. All Wolf Pack live broadcasts can also be heard for free online at NevadaWolfPack.com/audio.
“Lotus Radio Corp. is extremely happy to continue our relationship with the University of Nevada and have ESPN 94.5 FM again be the flagship for Wolf Pack athletics,” said Dane Wilt, Lotus Radio’s general manager.
The University of Nevada Radio Network broadcasts more than 120 live games and 30 coaches shows each year and has acquired a deep portfolio of affiliates providing coverage throughout the state. Currently, nine radio stations air football and seven stations carry men’s basketball, both complemented by live internet streaming. All aspects of the network, including securing affiliate relationships and on-air talent, are overseen by Wolf Pack Sports Properties, a property of Learfield Sports, which manages multimedia rights for more than 50 collegiate partners.
“We’ve had great success over the years building a radio platform we believe Wolf Pack fans can be very proud of,” said Andy McDowell, the general manager of Wolf Pack Sports Properties. “In addition to growing our number of station affiliates, we are fortunate to have outstanding talent like Ryan Radtke calling football and men’s basketball and Don Marchand calling women’s basketball and baseball. We anticipate nothing but another great run with Lotus Radio Corp.”
ABOUT LEARFIELD SPORTS: In addition to the broadcast programming for Nevada Athletics, Wolf Pack Sports Properties holds exclusive rights for corporate sales of advertising, event sponsorships, game promotions, signage, publications, athletic trademarks and logos, cross-retail promotions and overall marketing partnerships. To learn more about Learfield Sports’ comprehensive collegiate portfolio and 40-year history, visit www.learfieldsports.com.