MOAA, Learfield Align to Promote College Sports Networking, Sales Training

SAN DIEGO – As announced today by Learfield Sports and the Minority Opportunities Athletic Association (MOAA), Dallas will serve as host site for the inaugural Learfield Sports Minority Academy, which will take place May 19 – 23, 2014.

Considered an industry first for minority talent in the collegiate industry, this five-day Academy is designed to foster minority growth and development in the collegiate multimedia and sponsorship sector. Learfield Sports will host the Academy, which features two and a half days of classroom educational sessions dedicated to sales training, best practices and professional development. The final two days allow attendees to shadow sales staff at a Learfield Sports’ Division I collegiate property, providing for ultimate engagement in the actual day-to-day operations of Learfield Sports’ multimedia rights relationships.

Interested applicants are encouraged to apply now, as applications will be accepted through February 28. The application and additional details are available online at A selection committee comprised of Learfield and MOAA members will review applicants and select attendees based on their desire to work in the sales and sports marketing business and their personal/professional impact on athletics.

“This will be a phenomenal experience for these selected individuals, and we look forward to providing them this specialized training in an exclusive setting,” said Learfield’s Executive Vice President Roger Gardner. “MOAA has been a great partner, and both of our organizations are excited to get this first Academy off the ground. We know it will be incredibly beneficial for those who attend.”

“MOAA is proud to work with the Learfield Sports team to institute such a valuable and unique opportunity for minority administrators,” stated MOAA Executive Director Stan Johnson. “The goal of this Academy falls directly in line with the mission of MOAA, and our Association looks forward to continuing to advocate for increased opportunities for minority administrators at all levels of the athletics industry.”

The mission of MOAA is to provide opportunities to exchange ideas, advocate increased participation and administrative opportunities for minorities in athletics. MOAA also promotes generating a sports culture that supports the values necessary to teach and learn respect for self and others.

Learfield Sports manages the multimedia rights for more than 50 collegiate properties and titles the prestigious Learfield Sports Directors’ Cup with co-founders NACDA and USA Today. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Learfield Sports’ exclusive sports programming reaches more than 56 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. For more about the company, its collegiate portfolio and 40-year history, visit