COLORADO SPRINGS – Learfield Sports recently named Jared Newland general manager for its brand-new Mountain West Sports Properties entity and Ben Muell as account executive. The collegiate multimedia rights holder manages the corporate sponsorship program for the Conference and is aligned with the league through individual rights agreements with eight member institutions.
Newland most recently served four years as general manager for Learfield Sports’ University of Wyoming Sports Properties team, and before that, was the senior account executive. Prior to that, Newland served seven years as Wyoming’s athletics development officer for the Cowboy Joe Club. Newland’s other previous related experience includes serving as the western region director of sales for Red Foxx Solutions; athletic media relations assistant for University of Texas at San Antonio and Utah State University; and as an account executive for The GEM Group, where he promoted the Sears National Champion football and men’s basketball trophies.
Muell comes to Colorado from Pennsylvania, where he served as manager of corporate partnerships for Lehigh Valley IronPigs, the MiLB Triple-Affiliate of MLB’s Philadelphia Phillies. Since 2008, Muell has served in sales-related roles with multiple MiLB teams on the East Coast.
“Without a doubt, Jared is the right person to lead our Mountain West relationship and spearhead the strategic corporate partner initiatives, and we’re pleased to have both he and Ben on board,” said Tim Cline, senior vice president for Learfield Sports, which represents member schools Boise State University, Fresno State, San Diego State University, University of Nevada, University of New Mexico, University of Wyoming, San Jose State University and Utah State University.
Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations and titles the prestigious Learfield Sports Directors’ Cup. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Its exclusive sports programming reaches more than 56 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. For more about its collegiate portfolio and 40-year history, visit www.learfieldsports.com.