Learfield Sports Names Phizzle as a Preferred Solutions Provider
PLANO, TX and SAN FRANCISCO, CA – Phizzle, Inc., the fan-centric marketing automation technology company, today announces a strategic partnership with Learfield Sports, a premier company in administering the multimedia rights for a host of colleges and universities. Phizzle joins Learfield Sports as a Preferred Solutions Provider (PSP), an exclusive collection of select technology partners endorsed by Learfield’s content group. The partnership leverages digital and enterprise software technologies to maximize sponsorship revenues and drive fan engagement, through mobile marketing.
The collaboration provides the more than 50 collegiate and entertainment properties which Learfield Sports represents the opportunity to utilize Phizzle’s new marketing automation platform. Phizzle will provide Learfield’s properties with a self-service, highly scalable, cloud-based mobile marketing solution to create, manage and analyze mobile marketing initiatives including a broad spectrum of text messaging campaigns and in-venue video board presentations.
The partnership with Phizzle enables Learfield Sports’ properties to deliver automated SMS campaigns for sweepstakes, data collection, in-stadium security and personalized scoring alerts. Learfield’s properties will be able to instantly create and deliver mobile, social and digital engagement campaigns on LCD displays in real-time with Phizzle’s proprietary broadcast engagement software, Broadcaster iX™. These mobile polling, trivia and text-/pics-to-screen campaigns can be displayed within the venues, television, on a website or within a property’s video distribution channels, connecting and engaging fans everywhere.
In addition, Phizzle has developed an online content management and creation system, enabling Learfield Sports to design social and mobile integrated graphics for display in venue, within a broadcast or on a website. This simplifies the process of both creating and distributing content to LCD screens and significantly reduces the amount of time and overhead needed to generate graphics.
As the partnership develops, the Phizzle Platform will deliver advanced business intelligence, sentiment analysis, and campaign feedback/reporting, thereby offering Learfield’s properties with a never-before-seen profile of a fan from massive amounts of data acquired over multiple channels, such as social networks, point of sale systems, mobile interactions, email communications, ticket purchases and more.
“We have been looking to provide a digital marketing platform solution for our properties as we develop compelling sponsorship and promotional programs that drive fan engagement. Phizzle has an incredible track record with innovative sports and entertainment technology in this space and is our newest Preferred Solutions Provider (PSP),” said Joe Ferreira, Learfield Sports’ Senior Vice President and Chief Content Officer. “Ben Davis and his team have done a tremendous job developing the Phizzle Platform that delivers outstanding digital marketing tools designed to enhance the fan experience for teams and brands, and we’re looking forward to maximizing those opportunities in the collegiate arena to provide yet another key digital asset to our properties and school partners.”
“In as much as being chosen as a Learfield PSP significantly validates Phizzle as a leading technology provider for collegiate sports, it is also a reflection of Learfield’s dedication and commitment to providing its’ partners with the next generation of digital marketing tools specifically designed to deliver real business value,” stated Ben Davis, Phizzle’s CEO. “One-to-one personalization is driving fan engagement today and by taking advantage of our solutions designed to capture statistical data and business intelligence not only enhances the fan experience, yet also provides additional revenue opportunities for sponsors in the collegiate sports industry.”
Powering more than 8,000 mobile, social and digital campaigns every day, Phizzle’s innovative marketing automation technology is designed to enhance relationships between sports teams, entertainment venues, brands and their fans. The Phizzle Platform is designed to enhance multiple digital touch point relationships while achieving a holistic view of fans’ behaviors, sentiment and purchasing power.
Over 35 million fans having engaged with Phizzle’s solutions, providing brands the ability to track fans’ experiences and behaviors on digital, social and retail channels, driving results, revenue and retention.
For more information about the Phizzle Platform which is currently in beta, please visit Phizzle at http://www.phizzle.com or call 1-877-PHIZZLE (744-9953). Like us on Facebook at www.facebook.com/phizzleinc and follow us on Twitter @phizzle.
About Learfield Sports
In addition to Learfield Sports’ individual rights relationships, it titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Learfield Sports’ exclusive sports programming reaches more than 56 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations.