Sports Business Veteran Joins MVC from University of Miami Property

PLANO, Texas – Learfield Sports recently appointed Jim McIver general manager for its St. Louis-based MVC Sports Properties entity, the exclusive sports marketing partner for the Missouri Valley Conference.

McIver, an industry veteran in the world of sports marketing and sponsorship sales, will work closely with the Missouri Valley Conference to oversee numerous aspects of the rights relationship such as the corporate partner program, sponsorship for championship events and marketing. McIver steps into the general manager post as former GM Branden Miller has transitioned into a national sales position for Learfield in Chicago.

McIver most recently served nearly four years for the University of Miami’s Hurricane Sports Properties, a joint venture of Learfield Sports and IMG College. He most recently served as associate general manager. Prior to Miami, McIver was with AEG in Los Angeles, where he was vice president, business development. His additional previous experience includes serving 15 years with IMG in Los Angeles, where he managed the office and worked in the same capacity. He is a graduate of Azusa Pacific University, where he was a letterman on the baseball team.

“Jim is a seasoned sports marketer who brings deep knowledge and professionalism to our Missouri Valley Conference business, and we’re excited to have him there,” said Learfield Sports’ Vice President Kelly Jensen.

Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations and titles the prestigious Learfield Sports Directors’ Cup. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Its exclusive sports programming reaches more than 56 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. For more about Learfield’s comprehensive collegiate portfolio and 40-year history, visit