Statewide Involvement, Multiple Sponsors Align for Unique Gameday Experience
RALEIGH, N.C. – NC State Athletics and its multimedia rights partner, Wolfpack Sports Properties, will host the inaugural “Ag Day” on September 28, paying tribute to a significant statewide industry. The event will coincide with the football contest against Central Michigan at Carter-Finley Stadium.
Along with the NC State College of Agriculture & Life Sciences and eight corporate sponsors, Ag Day will create a comprehensive game day experience including themed activities, interactive Fan Zone displays, on-field presentations, in-game signage, quarterly videoboard segments featuring North Carolina farmers, and machinery and truck displays courtesy of Case IH, Kioti and RAM Trucks. In addition, 200 discounted game tickets are being provided to FFA and 4-H members around the state.
Honoring this sector collectively in promotion of Ag Day are presenting sponsors Kioti, RAM Trucks, BASF, and Farm Credit Associations of North Carolina, alongside supporting sponsors: North Carolina Soybean Producers Association, Case IH, Whole Foods Market, North Carolina Pork Council and NC State College of Agriculture & Life Sciences.
“An Ag Day-game day at NC State will be a tremendous opportunity for our campus community, student-athletes and administrators to help promote the importance and impact of agriculture in North Carolina,” said Richard Linton, Dean, NC State College of Agriculture & Life Sciences (CALS). “As a land-grant institution, NC State is a people’s university, and we have the distinct privilege and mission of serving the educational needs of people in their home states. At CALS, we are equipped to accomplish that in preparing future leaders graduating from NC State.”
“We are excited to host a celebration of agriculture in the state of North Carolina around our game versus Central Michigan,” said first-year Head Football Coach Dave Doeren. “The members of the agriculture industry work in a variety of ways to improve the health and economy of North Carolina, and they’re another reason we are proud that THIS IS OUR STATE.”
Linton added that Ag Day will help bring attention to an industry that generated $77 billion in 2012. “North Carolina’s agriculture/agribusiness industry is one of the most diverse in the nation and accounts for 642,000 or 17 percent of the state’s 3.8 million jobs. It remains a major driving force of the state’s economy and will continue to be an essential part of North Carolina’s future,” said Linton. “We’re extremely grateful to these sponsors for stepping up and making an additional commitment to what is an invaluable industry and what we anticipate will be a terrific ‘Ag Day’ on September 28.”
Wolfpack Sports Properties, LLC, is the Raleigh-based joint venture of Learfield Sports and Capitol Broadcasting Company that develops corporate partnerships and manages the operations of NC State’s comprehensive rights program including signage, event marketing, radio play-by-play and coaches’ shows, television coaches’ shows and official athletic web site sponsorships.
In addition to NC State, Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations, and titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. To learn more, visit www.learfieldsports.com.
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WDNC-AM, WCLY-AM, Microspace, CBC New Media Group and WJZY-TV and WMYT-TV in Charlotte, NC; WILM-TV and Sunrise Broadcasting in Wilmington, NC; WRAZ-TV and The Durham Bulls in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC.