LEARFIELD SPORTS, IMG COLLEGE, SIRIUSXM EXTEND RELATIONSHIP THROUGH 2016
SiriusXM listeners continue to get live play-by-play of collegiate sports from up to 11 conferences
PLANO, Texas and WINSTON SALEM, N.C. – Collegiate multimedia rights holders IMG College and Learfield Sports today announced an extension of their relationship with Sirius XM Radio through June 2016.
Effective this 2013-14 athletic season, the renewed broadcast agreement marks the continuation of a relationship announced two years ago which enables more than 25 million SiriusXM subscribers the opportunity to hear live games and related programming from up to 11 collegiate conferences.
SiriusXM will offer its listeners comprehensive live coverage of NCAA football and men’s basketball games for the next three years from the ACC, Big Ten, Big 12, Pac 12, American Athletic Conference and Army, as well as basketball from teams from the Big East and several mid-major conferences. In addition, it will feature select coaches’ shows and college athletic programming on SiriusXM College Sports Nation, channel 91.
SiriusXM College Sports Nation is available to college sports fans nationwide and offers comprehensive coverage of the college game 24 hours a day, 365 days a year. For more information on the channel’s programming, as well as a schedule of upcoming games on SiriusXM, visit www.siriusxm.com/collegesports.
“SiriusXM is yet another avenue we can deliver quality live game action to passionate college sports fans across the country,” said Joe Ferreira, senior vice president, chief content officer for Learfield Sports, which manages multimedia rights for more than 50 high-profile college properties. “With over 25 million satellite radio subscribers, we can broaden the listening reach for our partner schools and extend their brand on a national platform.”
“Our philosophy is to deliver to the 190 million college sports fans across the U.S. the excitement of college sports in the formats and media they most desire,” said Joe Potter, Senior Vice President, Operations, for IMG College, which represents 97 universities, conferences and collegiate properties across the U.S. “This relationship provides SiriusXM access to all 35,000 hours of IMG College sports programming from our partner schools coast to coast, and serves as another valuable distribution platform for our loyal listeners to connect with their favorite school teams.”
“College sports has always been one of the cornerstones of our sports programming schedule and by working with IMG College and Learfield Sports and their extensive portfolios of colleges and universities, we have been able to deliver our listeners the most comprehensive coverage of the college game in all of sports media,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “This new agreement ensures that, for years to come, our subscribers will continue to have the ability to connect with their favorite teams – with access to live play-by-play, coaches’ shows and more – wherever they are across the country.”
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