TUSCALOOSA, Ala. – The University of Alabama and its athletic multimedia rights holder, Crimson Tide Sports Marketing, announced today that Polk’s Meat will be the “Official Smoked Sausage” of the Alabama Crimson Tide for the 2013-’14 athletic season.
As part of this first-ever partnership, Polk’s Meat products will be available for fans to purchase at the following venues: Bryant Denny Stadium during football games; Coleman Coliseum during men’s basketball games and gymnastics meets; Sewell-Thomas Stadium during baseball games and Rhoads Stadium during softball games. Additionally, family-owned Polk’s Meats will receive partnership benefits that include LED signage inside Bryant Denny Stadium; exposure in the football game programs; brand recognition inside concession cups and product samplings with fans prior to four home football games.
“There aren’t many athletic programs that have as loyal of a following as The University of Alabama and that is why we’ve chosen to be a part of the Alabama Crimson Tide,” said Julie Breazeale, Polk’s Meat vice president and general manager. “I’m truly excited about the doors that will be opened for our company as a result of our sponsorship. The fans of the Crimson Tide must be picky since ‘Picky People Pick Polk’s’!”
“We’re pleased Polk’s Meat is coming on board as official sausage of the Alabama Crimson Tide and believe the fans, campus community and alumni will love their quality and taste,” said Crimson Tide Sports Marketing General Manager Jim Carabin. “This partnership is beneficial to us both and will leverage Polk’s Meat brand name beyond its Mississippi roots into the state of Alabama and throughout the Southeast.”
Crimson Tide Sports Marketing is the multimedia rights holder for the University of Alabama Department of Intercollegiate Athletics, managing the Polk’s Meat relationship on behalf of the school. CTSM is a joint venture between college marketers Learfield Sports and IMG College. To learn more about its company history and products, visit www.polksmeat.com.