SAN DIEGO – Learfield Sports has named Mike Hollister associate general manager for its Aztec Sports Properties entity, which manages the comprehensive multimedia rights for San Diego State Athletics.

Hollister comes to the Aztecs with 15 years of sports marketing and sponsorship experience with the Las Vegas 51s Baseball Team, the AAA – Affiliate of MLB’s New York Mets. Most recently he served seven years as the team’s vice president, sales and activation, and before that, spent two years as director of corporate sales and service/game entertainment. He also was involved with ticket sales, game-day operations and general marketing for the team soon after graduating from Bowling Green State University.

Hollister will work closely with Aztec Sports Properties’ General Manager Jeff Bolitho and the entire athletic administration to ensure all aspects of the Learfield Sports-SDSU partnership are fulfilled.

“Mike possesses a good mix of professional qualities and experience that will be of value to our San Diego State relationship, and we’re glad he is joining the team,” said Learfield Sports’ Vice President David Hubbard.

Aztec Sports Properties is a property of Learfield Sports, which manages the multimedia rights for more than 50 collegiate institutions and associations. The company also titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today, and is an operating unit of Learfield Communications, Inc. For more about the company, its 40-year history and complete collegiate portfolio, visit