ARMY BLACK KNIGHTS RECEIVE MARKETING, SPONSORSHIP BOOST FROM TOMMY MOLONEY’S
WEST POINT, N.Y. – The Black Knights and its athletic multimedia rights holder, Army Sports Properties, recently secured Maspeth, N.Y.-based Tommy Moloney’s Inc. as the newest corporate partner for Army Athletics Association.
The first-ever, three-year marketing and sponsorship agreement between the Black Knights and Tommy Moloney’s provides unprecedented exposure for the distinctive food products company among Army’s fans, campus community, alumni and cadet-athletes. The partnership officially kicks off July 1, 2013, allowing Tommy Moloney’s first integration to coincide with the 2013-14 Army football season. The company has an inherent affinity with the Black Knights as Vice President Earle Mulrane is a 1980 West Point graduate and former starting quarterback.
The corporate partnership will provide Tommy Moloney’s numerous benefits including various levels of radio exposure during football, hockey and men’s and women’s basketball seasons; hospitality; use of Army’s marks and logos; visibility on Black Knights Alley and in-venue signage at Michie Stadium, Tate Rink and Christl Arena. Army Sports Properties is a property of Learfield Sports which also oversees every aspect of the Army Sports Network including securing talent and all radio affiliates.
“It is a tremendous honor for our company to be a partner with West Point and Army Athletics,” said Mulrane. “To further enhance the West Point Game Day experience with our top quality products, and once again be pointing the way to victory on the Army Athletics fields, is truly an exciting opportunity.”
“We’re thrilled Tommy Moloney’s is partnering with the Black Knights,” said Mike McCollum, general manager for Army Sports Properties. “The connection with Earle and his past accomplishments as starting QB and a cadet-athlete make this a special relationship for us, and we look forward to working with the entire company to maximize its presence among Army Athletics over the next three years.”
In addition to Army, Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations. It also titles the prestigious Learfield Sports Directors’ Cup and provides exclusive sports programming to more than 1,100 radio stations throughout the country. To learn more about its 40-year history and complete collegiate portfolio, visit learfieldsports.com.
To learn more about Tommy Moloney’s Inc. and its line of quality products, visit www.tommymoloneys.com.