Seinfeld_3PLANO, Texas Collegiate marketer Learfield Sports announced today that Roy Seinfeld will serve as the company’s executive vice president, national sales, effective immediately.  Seinfeld, the former vice president, advertising sales for Pac-12 Enterprises will office in Chicago and oversee Learfield’s entire dedicated national sales efforts throughout the U.S., including management and growth of its existing national sales team.

Seinfeld boasts more than 20 years of senior-level, industry sales experience and has held integral roles with the Big Ten Network, Fox Sports Net and Turner Sports.  Additionally, he is the recipient of the 2009 CableFAX Salesperson of the Year Award.

In his Pac-12 Enterprises role, Seinfeld hired and developed the entire sales organization for the August 2012 launch of the Pac-12 Network to include local, regional, national and digital sales, resulting in over 70 charter advertisers.  Before Pac-12, he served nearly five years as vice president, advertising sales for the Big Ten Network in Chicago, and prior to that, as senior vice president, programming sales for ShopNBC in Eden Prairie, Minn.  Seinfeld also served three years as vice president, network ad sales for Fox Sports Net in New York, NY.  Seinfeld began his media career working with Turner Sports for six years.

“Roy has exceptional business acumen and the right mix of senior sales and leadership experience to guide our national sales operation moving forward,” said Learfield Sports’ Executive Vice President, Chief Operating Officer Andy Rawlings.  “We continually strive to refine and adjust our business approach as the industry evolves, and we’re very excited for Roy to join our team and help serve our corporate partners.”

“I’ve worked with Learfield Sports for many years and have always admired the people and the product. They are definitely poised for great things ahead, and I am extremely proud to join the team,” said Seinfeld, a graduate of Queens College in NY who also holds master’s degrees from SUNY Albany and SUNY Binghamton, both in New York.

Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations, including back-to-back BCS national football champions, the Alabama Crimson Tide.  It also titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today.  The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital and social networks to fans globally. Today, Learfield Sports’ exclusive sports programming reaches more than 50 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,000 radio stations.  To learn more about its 40-year history and complete collegiate portfolio, visit