LEARFIELD’S FALCON SPORTS PROPERTIES AT BGSU HELPS FOOD BANK
BOWLING GREEN, Ohio (Oct. 22, 2012) – In an effort to help fight hunger, Bowling Green Athletics joins Kroger to bolster donations for the Toledo Northwestern Ohio Food Bank before the crucial holiday season.
Falcon football fans attending the home game against Eastern Michigan on Saturday, Oct. 27 are encouraged to “Stuff the Truck” with non-perishable and canned food items. All donations obtained at the game and at donation bins at area Kroger stores will be given directly to the Toledo Northwestern Ohio Food Bank. Each fan that donates a can will be entered to win a $100 gas card on behalf of Kroger, which will have boxes and representatives at each stadium entrance. Kick off for the Oct. 27 game is scheduled for 3:30 p.m. at Doyt Perry Stadium.
“Feeding needy families in our immediate area continues to be important to Kroger, and we’re excited to see what Falcon fans can do to help our collaborative effort,” said Jackie Siekmann, spokesperson for Kroger’s Columbus Division. “We’ve tried to make it as easy as possible by providing boxes at each gate entrance of Doyt Perry Stadium, and we’ve had donation bins at area stores all last week as well. We encourage everyone in the community to do what they can to help us ‘Stuff the Truck.’”
Bowling Green Athletics’ multimedia rights holder, Falcon Sports Properties, helped secure the “Stuff the Truck” initiative and game-day involvement. Complementing this effort, Kroger supports the Toledo Northwestern Ohio Food Bank all season long through its “Sacks for Cash” promotion whereby a $25 sack of groceries is provided to the food bank for each sack that the Falcons make throughout the game.
“Kroger is a valuable Falcons’ partner, and we’re excited to see what our fans do to help ‘Stuff the Truck’ at the Eastern Michigan game,” said Falcon Sports Properties’ General Manager Kyle Droppers. “Hopefully the outcome exceeds all expectations, and we can help even more families than we thought possible.”
Falcon Sports Properties, a property of Learfield Sports, has represented Bowling Green Athletics since 2007. Learfield Sports manages the multimedia and sponsorship rights for more than 50 collegiate institutions, conferences and associations. It also titles the Learfield Sports Directors’ Cup, in conjunction with award co-founders NACDA and USA Today. Learfield Sports is an operating unit of Learfield Communications, Inc., which entered the world of sports marketing in 1975 as the radio rights holder for the University of Missouri. For additional information about the company, its history and comprehensive collegiate portfolio, visit learfieldsports.com.