The University of Alabama is kicking off the 2012 college football season with a new addition to Bryant-Denny Stadium – an Allstate “Good Hands®” Field Goal Net. Alabama is one of four new schools to partner with Allstate Insurance Company and participate in the eighth year of the “Good Hands®” Field Goal Net program, one of the most visible programs in college football. [List of participating schools]
This season, Crimson Tide fans have another reason to cheer for the kicker, as each successful extra point and field goal at home games generates money for their school’s general scholarship fund. During games at Bryant-Denny Stadium, starting with the matchup with Western Kentucky on September 8, Allstate is donating $300 for each field goal and $100 for each extra point successfully converted by the Crimson Tide.
“Allstate shares the passion that Alabama fans have for college football, and we are excited to be growing our ‘Good Hands®’ Nets program through this partnership,” said Lisa Cochrane, senior vice president of marketing for Allstate. “We look forward to seeing the positive impact these field goals and extra points will have on the University of Alabama, both out on the field and in the classroom.”
Alabama, the University of Mississippi, the University of Missouri and the University of Southern California join 71 other colleges and universities at both the Division I Football Bowl Subdivision and Division I Football Championship Subdivision in the “Good Hands®” Field Goal Net program. Since 2005, Allstate has donated more than $2.6 million to partner schools’ general scholarship funds.
The translucent netting that includes the “Good Hands®” logo has been placed in one end zone at Bryant-Denny Stadium and will be raised during all field goal and extra point attempts. The “Good Hands®” logo represents the company’s brand promise of “protection” and plays off its popular slogan, “You’re in good hands with Allstate®.”
In addition to the Allstate “Good Hands®” Field Goal Net program, Allstate’s expansive presence in college football includes its sponsorship of the Allstate® Sugar Bowl® and Allstate AFCA Good Works Team®.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names. Widely known by its slogan “You’re In Good Hands With Allstate®,” Allstate offers insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.
About Crimson Tide Sports Marketing
Crimson Tide Sports Marketing (CTSM) is the multimedia rights holder for the University of Alabama Department of Intercollegiate Athletics, coodinating the Allstate initiative on behalf of the school. CTSM is a joint venture between college marketers Learfield Sports and IMG College.