The Indiana Hoosiers and its athletic multimedia rights holder, Indiana University Sports Properties (IUSP), announced today that Fanfare Tickets has secured naming rights to the Stadium Club at Memorial Stadium.

The newly named “Fanfare Tickets Stadium Club” is located on the fourth level of the Memorial Stadium Press Box and features a private elevator entrance and 300 theatre-style cushioned seats. By stamping its name on the Stadium Club, Fanfare Tickets expands its multi-year partnership with IU Athletics and increases its visibility among the student body, alumni and fans.

“We’re pleased to have a dedicated corporate partner like Fanfare Tickets step up and deepen their presence with the Hoosiers in multiple capacities, and we’re looking forward to a great home season at Memorial Stadium,” said IU Sports Properties General Manager Rob Louthain.

The Fanfare Tickets Stadium Club name change goes into effect immediately, with finishing touches currently being made to signage in advance of the Hoosiers’ home opener this Saturday, Sept. 1 against Indiana State at 8 p.m. ET.

“Fanfare Tickets is proud to extend our relationship with Indiana University Athletics. This opportunity will enhance what has always been Fanfare Tickets’ primary focus — providing premium ticket services for events in Indiana and across the country,” said Managing Partner Renny Harrison.

Fanfare Tickets is Indiana’s leader in secondary market ticketing specializing in premium event tickets. Locally owned and operated in Carmel, Indiana, Fanfare’s staff has over 50 years of combined experience in the ticketing industry. For more information on Fanfare Tickets, visit

IUSP is a property of Learfield Sports, which manages the multimedia and sponsorship rights for more than 50 collegiate institutions, conference and associations including the Big Ten Conference and other league member schools Iowa, Minnesota, Penn State, Purdue and Wisconsin. It also titles the Learfield Sports Directors’ Cup, in conjunction with award co-founders NACDA and USA Today. For more information about the company, its 40-year history and collegiate portfolio, visit