RALEIGH, N.C. (July 5, 2012) – NC State Athletics’ multimedia rights holder recently established and fully staffed its Wolfpack Sports Properties’ team to work closely with Director of Athletics Deborah A. Yow in overseeing the University’s new 10-year rights agreement.
General Manager Brian Asbill will lead all operations at Wolfpack Sports Properties, LLC, the locally based joint venture of Learfield Sports and Capitol Broadcasting Company. An NC State alum, Asbill boasts 22 years of experience in the sports industry having already served 16 years with the former Wolfpack Sports Marketing team, and six years inside the NC State Athletics Department. Joining Asbill is Associate General Manager Amy Baker; Account Executives Jim Moran, Will Chriscoe and Graham Ashe; and Sponsorship Coordinator Kristin Haller.
Baker’s previous experience includes serving as an account executive and sales manager for the previous Wolfpack Sports Marketing team, serving as director of sales for Jefferson Pilot Sports and as an account executive with the Carolina Panthers Radio Network. She is an NC State alum.
Moran, also an alum, served on the previous Wolfpack Sports Marketing team, and before that worked with Capitol Broadcasting’s WRAL-TV and held a sales role with WVIT.
Chriscoe was a member of the Wolfpack Sports Marketing team last season, handling local radio sales efforts and managing the Football Fan Zone on game days. Before that, he was assistant director of ticket operations for USF Athletics and is a prior intern with the NC State Student Aid Association. He also was a ticket operations assistant for NC State Athletics.
Ashe joins Wolpack Sports Properties from Panther Sports Properties, another Learfield Sports’ property representing the University of Northern Iowa. NC State alum Haller served two years interning with the Wolfpack property and has account executive experience with NBC-17.
“We have assembled a talented Wolfpack Sports Properties team. They are all dedicated individuals who will work tirelessly serving our clients as well as our partners at NC State to fulfill the components of our multi-media rights relationship,” said Learfield Sports’ Senior Vice President Steve Gowan.
The Wolfpack Sports Properties sales team, which formerly operated as Wolfpack Sports Marketing, will develop corporate partnerships, as well as manage the operations of the comprehensive rights program, including signage, event marketing, radio play-by-play and coaches’ shows, television coaches’ shows and official athletic web site sponsorships.
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WDNC-AM, WCLY-AM, Microspace, CBC New Media Group, WJZY-TV, WMYT-TV, WILM-TV; Sunrise Broadcasting in Wilimington, NC; WRZ-TV and The Durham Bulls in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC.
In addition to NC State, Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations and provides exclusive sports programming to more than 1,000 radio stations nationwide. Additionally, Learfield Sports’ programming is seen on more than 160 local television stations, cable systems and Regional Sports Networks. Learfield Sports is an operating unit of Learfield Communications, Inc., which was founded in 1972.