Badgers ink new deal with Learfield Sports

Badgers ink new deal with Learfield Sports

The University of Wisconsin-Madison athletic department is parlaying the success of its high-profile sports teams into a reworked media rights agreement with Learfield Communications.

On Friday, the UW System’s Board of Regents signed off on a revised contract between Learfield and UW-Madison that’s projected to be worth an additional $6.6 million to the athletic department over the next seven fiscal years. That figure is on top of the $52.5 million the original deal was expected to net the university between July 1 of this year and June 30 of 2019.

The reworked contract with Learfield also extends the current contract through the 2023-24 fiscal year, with annual payments for the additional five fiscal years averaging a projected $9.4 million.

The Board of Regents’ Business, Finance and Audit Committee gave the OK to the deal Thursday, and the full board approved the new contract without discussion Friday.

Full story at The Cap Times