Winston Salem, NC (May 21, 2012) – The University of South Florida (USF) and Appalachian State University have become the latest schools to partner with IMG Learfield Ticket Solutions to increase attendance and revenues generated from athletic events as well as choice and convenience when fans purchase tickets.
At USF, IMG Learfield Ticket Solutions will sell all of the school’s ticketed sports through plans including new full season, groups, partial plans as well renewals. Robert Miller will serve as General Manager of the operation. Miller has previous ticket sales experience in the NBA with the New Orleans Hornets and the NHL with the Florida Panthers.
“We are very pleased to partner with IMG-Learfield in launching an aggressive new ticket sales initiative,” said Bill McGillis, Executive Associate Athletic Director, University of South Florida. “This partnership will enable an infusion of resources that will fuel our effort to expand our ticket base and grow attendance. IMG-Learfield’s expertise, acute focus on sales and more robust sales staff will serve USF well. We have built a great foundation for success here, and I’m confident we will achieve great things together. There is no ceiling at USF, and this development is going to provide us the greatest opportunity to penetrate the Tampa Bay marketplace and maximize the enormous opportunities here.”
IMG College represents the multimedia and licensing rights for USF.
Appalachian State will be serviced from the IMG Learfield Ticket Solutions National Sales Center in Winston-Salem. Sales efforts will be focused on football and men’s and women’s basketball. New staff personnel will be brought on board to work solely on this project from the National Sales Center, which also services the University of Richmond.
Appalachian State is a partner of IMG College in multimedia rights and sponsorship sales.
“Whether we are locating our professional sales staff right on campus or servicing schools through our National Sales Center, IMG Learfield Ticket Solutions brings a proven method for generating additional ticket sales revenues, providing enhanced customer service, and continuing to building relationships with fans,” said Matt DiFebo, VP and Managing Partner for IMG Learfield Ticket Solutions. “IMG Learfield Ticket Solutions is thrilled to welcome USF and Appalachian State to our growing family of partners.”
IMG Learfield Ticket Solutions
IMG Learfield Ticket Solutions offers schools complete ticket sales and customized revenue solutions ranging from consulting to comprehensive outsourcing. Initially launched in January, 2011 as IMG College Ticket Solutions, and strengthened by a joint venture agreement in April 2012, IMG Learfield Ticket Solutions provides schools a professional sales force to increase ticket sales. Either working from within the athletic department or from the national sales center in Winston-Salem, North Carolina, this privatized and focused tickets solution is designed to increase attendance and revenues generated from athletic events as well as choice and convenience when fans purchase tickets. Current partners include: University of Akron, Appalachian State University, University of California, Davis, Duke University, Georgia State University, Penn State University, The University of Richmond, San Jose State University, The University of South Florida, University of Texas at San Antonio, Syracuse University, The University of Tennessee, Temple University, and UNLV.