First School to Partner with Newly Combined Business Designed to Enhance Revenue for Schools While Offering Improved Customer Service and Fan Interaction
Winston Salem, NC (April 30, 2012) – Georgia State Athletics has partnered with IMG Learfield Ticket Solutions, a joint venture providing colleges and universities an outsourced ticket sales solution designed to increase attendance and revenues generated from athletic events as well as enhance customer service and fan interaction.
Georgia State is the first school to partner with this newly combined business.
“With the rapid growth of our program, now is the right time for this partnership with IMG Learfield Ticket Solutions, which gives us a highly-trained, professional sales force that is dedicated to selling our product and servicing our customers,” said GSU Director of Athletics Cheryl L. Levick. “We are excited to implement this proven approach to expand our ticket sales and build our school brand.”
Tyler Reichwein, formerly an executive with the IMG Learfield Ticket Solutions operation at the University of Tennessee, will serve as General Manager of the Georgia State effort, which will be housed on campus in the GSU Sports Arena and will begin selling tickets for the upcoming football season.
“We are excited to bring our proven, proactive sales approach to Georgia State to help generate additional ticket sales across all sports while building lasting fan relationships,” said Matt DiFebo, VP and managing director for IMG Learfield Ticket Solutions. “In particular, there’s been a lot of excitement around the early years of the Panthers football program, and the new affiliation with the Sun Belt Conference is a great time to capitalize on that excitement.”
IMG Learfield Ticket Solutions offers colleges and universities a professional sales force, working either within the athletic department or the national sales center in Winston-Salem, N.C., to increase ticket sales and fan choice and convenience. Schools continue to manage the administration of their ticket programs as IMG Learfield Ticket Solutions helps sell tickets that would otherwise go unsold.
IMG College currently represents Georgia State in licensing and multimedia rights.
About IMG Learfield Ticket Solutions
IMG Learfield Ticket Solutions provides schools a professional sales force to increase ticket sales, offering schools complete ticket sales and customized revenue solutions ranging from consulting to comprehensive outsourcing. Either working from within the athletic department or from the national sales center in Winston-Salem, North Carolina, this privatized tickets solution is designed to increase attendance and revenues generated from athletic events as well as choice and convenience when fans purchase tickets. IMG Learfield Ticket Solutions, which initially launched in January, 2011 as IMG College Ticket Solutions, and was strengthened by the merger with Learfield Sports in April 2012. Current university ticketing partners include Akron, California-Davis, Duke, Evansville, Georgia State, UNLV, Penn State, Richmond, San Jose State, Syracuse, Temple, Tennessee, and Texas-San Antonio.