MSU Athletics and Bulldog Sports Properties Have Re-Signed With NeuLion, Continuing to Build on a Successful Digital Strategy by Implementing New Offerings

PLAINVIEW, NY–(Marketwire – Mar 26, 2012) – NeuLion, Inc. (TSX: NLN), the true end-to-end technology service provider for delivering live and on-demand content to any Internet-enabled device, Mississippi State University Athletics and Bulldog Sports Properties today announced a multi-year partnership extension with enhanced digital initiatives for HD video, live highlight editing and mobile applications.

Partnering with NeuLion since 2007, Mississippi State Athletics has experienced significant growth in overall platform traffic and subscription revenues as live video, news, stats, schedules, updates and more have become increasingly more accessible. Specifically, HailStateTV subscription revenue has increased 27% year-over-year and the athletics mobile and tablet apps have had over 33,000 downloads to date.

“We’re pleased to extend our partnership with NeuLion and eager to release a host of new services to Mississippi State fans,” said Don Williams, general manager for Bulldog Sports Properties, the multimedia rights holder for Mississippi State Athletics and a property of Learfield Sports. “With NeuLion leading innovative internet technology for college athletics programs, we can be assured MSU will always be at the forefront of what’s next. Since 2007, our digital efforts have grown leaps and bounds, and we look forward to future initiatives with them.”

Building on this continuous success, NeuLion and MSU have enhanced the fan experience for the 2012 baseball season with new digital updates and services including live HD streaming on the computer and iPad. NeuLion’s live video editing services are also being utilized to offer highlight packages, condensed games and full game replays on various outlets for baseball games. These on demand assets were also provided and available for all football and men’s basketball games during 2011-12.

Aside from recently rebranding the website and video portal to and HailStateTV respectively, the premier online destination for Bulldog fans is focused on bringing video and social media to the forefront by using NeuLion’s embeddable video player and increased share features, allowing fans to access and interact with more video than ever before. Additionally, Bulldog fans can now get all of the great content they have come to expect from the official website through iPhone, Android and iPad Apps.

Over the past year and a half, Mississippi State Athletics, Bulldog Sports Properties and NeuLion have worked together to build a suite of digital offerings that has fans accessing their great content anytime, anywhere.

“Allowing our fans to engage with the Mississippi State Athletics program has always been a priority for our department,” said Scott Stricklin, Athletic Director of Mississippi State University. “By offering mobile and tablet applications across multiple devices we are able to present our unique access and content to Bulldog fans no matter where they are or when they want to consume.”

NeuLion’s technology delivers a best-in-class digital experience for fans around the world. Nearly 175 college athletic programs continue to rely on NeuLion’s unrivaled suite of digital and mobile services to deliver live and on-demand games, news and information to fans, while effectively monetizing that content.

“Mississippi State has made the very important commitment to produce high definition video for their fans,” said Ed O’Brien, vice president of NeuLion. “This sets the stage to create an overall better experience on multiple devices and places the Bulldogs in the upper echelon of collegiate digital programs.”

NeuLion’s platform is backed by leading technology that offers the richest experience for its sports and entertainment partners. NeuLion’s architecture supports content delivery to any device and long-term sustainability as new connected devices and advancements are introduced into the market.

About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion’s customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit

Forward-Looking Statements
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