Big Ten, StubHub Partner for Football Championship Game
StubHub Named Official Fan to Fan Ticket Marketplace for Big Ten’s Inaugural Football Championship Game
StubHub Partners with Big Ten Sports Properties to Expand Big Ten Relationship, Extending Conference Use of StubHub’s Trusted, Reliable Online Ticket Marketplace
Article Source: StubHub
SAN FRANCISCO, Sep 20, 2011 — StubHub, the world’s largest ticket marketplace, today announced that it is expanding its Big Ten relationship to become the Official Fan to Fan Ticket Marketplace for the conference’s inaugural Big Ten Football Championship Game in December, extending a relationship that already includes Big Ten basketball tournament games. This sponsorship is facilitated through StubHub’s relationship with Big Ten Sports Properties, Learfield’s entity that manages sponsorship rights for the Big Ten Conference.
StubHub’s ticket marketplace offers Big Ten sports fans a convenient online destination where tickets can be purchased in a trusted environment. Ensuring quick delivery and legitimacy, StubHub’s FanProtect Guarantee backs every order so fans can purchase tickets with confidence.
“StubHub is excited to expand its relationship with the Big Ten to include its first ever football championship game,” said Greg Ivry, manager of sports business development for StubHub. “Fans can rely on us to make this trip, as we consistently provide the most convenient and safest way to buy tickets to these types of landmark games.”
“The Big Ten is pleased to continue our relationship with StubHub and Big Ten Sports Properties to provide fans with a ticketing option that has a track record of secure transactions,” said Scott Bailey of Big Ten Sports Properties. “As we look forward to our inaugural football championship event in December, we know our fans will appreciate having a safe, secure and convenient way to get into the game.”
StubHub marketing assets will be highly visible during the upcoming Big Ten athletic season, including: online placements, radio spots during regular season football games and during the championship game, a courtside sign during the Big Ten Basketball Tournament, basketball in-game promotion, and the company will be a presenting sponsor of one basketball half-time contest. StubHub will also have a big presence on televised Big Ten football and basketball games, including 30-second spots, as well as a “Top Ticket” feature in 13 episodes of Big Ten Football and Beyond.
StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee(TM). Company partners include the New York Yankees, University of Texas, and FedExField, along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL.
About Learfield Sports’ Big Ten Properties
Learfield Sports’ Big Ten Sports Properties entity manages sponsorship rights for the Big Ten Conference and spearheads its corporate partner platform. Additionally, Learfield Sports – which manages multimedia rights for more than 50 collegiate institutions, conferences and associations — has individual rights agreements with seven Big Ten Conference members: Indiana, Iowa, Minnesota, Northwestern, Penn State, Purdue and Wisconsin. The company also titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today and is the operating unit of Learfield Communications, Inc., which was founded in 1972. For more information about its history and complete collegiate portfolio, visit www.learfieldsports.com.
About the Big Ten Conference
The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in student-athletes’ lives and emphasize the values of integrity, fairness and competitiveness. The broad-based athletic programs of the 12 Big Ten institutions sponsor 298 teams competing for championships in 25 official conference sports, 12 for men and 13 for women. Big Ten universities provide in excess of $120 million in athletic scholarship aid to more than 9,500 men and women student-athletes. For more information, visit www.bigten.org.