Old Hat Creative Puts New Spin on Learfieldsports.com

PLANO, Texas (Aug 26, 2011) – Collegiate sports marketer Learfield Sports today unveiled its redesigned website, www.learfieldsports.com, featuring the talents of Old Hat Creative.

Learfieldsports.com now offers browsers a brand-new, energetic look with numerous upgrades and easy navigation throughout its respective pages highlighting its portfolio of more than 50 collegiate institutions, associations and conferences properties.

Old Hat Creative, a full-service creative agency with divisions dedicated to print, branding, video production, animation, web development and consulting, works with more than 60 collegiate and professional sports organizations in the U.S. and Canada. Some of the enhanced features Old Hat Creative incorporated to Learfield Sports’ new site include a flashy image carousel on top of the home page; prominent incorporation of social media; easy navigation between pages; and a video player to add a multimedia aspect.

“The new website for Learfield Sports looks great! It better communicates who we are and what we do,” said Vice Chairman Roger Gardner. “Our team, including Mallory Martin, Steve Mays and Jennifer Duncan worked well with Old Hat Creative on the new design. It’s a great improvement!”

“Working with all the wonderful people at Learfield Sports was a great experience. The website will not only be a great platform for the company this year, but it will act as a gateway to highlight all the amazing work they do for years to come,” said Zac Logsdon, president and chief executive officer for Old Hat Creative. “We are so grateful to have had the chance to work with Learfield Sports and look forward to continuing our partnership in the future.”

Among Learfield Sports’ collegiate umbrella are properties such as Penn State, Oklahoma, Alabama, Big Ten Conference, Black Coaches & Administrators, Indiana, Wisconsin, Stanford and Miami (Fla.). The company titles the Learfield Sports Directors’ Cup in conjunction with award co-founders NACDA and USA Today and is the operating unit of Learfield Communications, Inc., which first partnered with The University of Missouri in 1975. The new learfieldsports.com provides detailed information about the company’s history and comprehensive collegiate portfolio.