New agreements with Absolut Vodka, Community & Aztec Limousine and Los Aztecas and Sol Aztecas Mexican Restaurants


Louisville, KY (June 13, 2011) – Louisville Arena Sports and Entertainment Properties (LASEP) announced $250,000 in new sponsorships with the addition of three new partners for the KFC Yum! Center. This brings the total sponsorships to more than $50 million. LASEP is the locally-based entity of Learfield Sports and is the exclusive marketer for the KFC Yum! Center.


LASEP was pleased to announce the following new partners at today’s Louisville Arena Authority Board of Directors Meeting:


Absolut Vodka has secured naming rights for the Southeast Premium Box Bar, making it the Absolut Premium Box Lounge.

Community & Aztec Limousine has been named the “Official Limousine Company” of the KFC Yum! Center.

Los Aztecas and Sol Aztecas Mexican Restaurants will be featured on the exterior video marquee located on the Norton Healthcare Plaza.

“I am delighted with the announcement of three new partners and an additional investment of $250,000 in the KFC Yum! Center,” said Jim Host, chair of the Louisville Arena Authority. “LASEP continues to excel at engaging the community’s support of this facility.”


“We are proud to welcome these additional partners on board,” said Lynn Saltzman, general manager of LASEP. “We are continually building and expanding our relationships enabling new companies and partners to be part of Louisville’s newest arena.”


“Absolut Vodka is proud to be associated with the KFC Yum! Center,” stated Gustavo Iglesias, portfolio director of Pernod Ricard USA, Southern Wine & Spirits of Kentucky. “The value the arena has brought to the city and local businesses downtown is priceless. We look forward to a long partnership,”


“We are so ecstatic to become the ‘Official Limousine Company’ for the KFC Yum! Center,” said Fred Moore, owner and sales manager of Community & Aztec Limousine. “We have a diverse selection of vehicles that will easily meet the needs of the variety of shows, events and functions at Louisville’s newest arena.”


“On behalf of owner Saul Garcia, myself and all other managing partners, we are thrilled to enter into a partnership with KFC Yum! Center,” said Christopher Sollner, manager for Los Aztecas and Sol Aztecas Mexican Restaurants. “This will be a long lasting relationship with a tremendous facility. Los Aztecas and Sol Aztecas continue to strive to build strong business relationships and increase our exposure, quality of products and service to the public.”


For more information on the Louisville Arena Authority, visit


Posted on Monday, June 13, 2011