Aggie Energy Powers the Aggies
Champion Energy Services & Branded Retail Energy Company partnered with Aggie Athletics to support the team and the environment.
Aggie Energy, a Texas-based company, is 100% renewable energy and simply put, energy that supports the Aggies. Launched as part of Texas A&M’s participation in the national College Colors Day, Aggie Energy, an brand owned by Champion Energy Services, can be selected as the electric supplier of choice for consumers in Texas. All the proceeds from this College Colors Day event went to support Texas A&M academics and athletics.
The strong following and support from Aggie fans makes this a unique and effective sponsorship. Texas A&M has a rapport as a very tight-knit community with connections to many people and places.
“Aggies are among the most active social networkers in the nation. We are tying our launch to College Colors Day with a variety of special offers exclusively to our fans on that day promoted entirely through our social media channels” said Shane Hinckley, assistant vice president for business development.
“We want Texas A&M former students and fans to save their energy up for Saturdays at Kyle Field this fall. But like every University, partnerships and philanthropic giving are critical to maintaining our academic and athletic excellence as we continue our mission of Building Champions. Signing up for Aggie Energy is an easy way to support Texas A&M, as well as tap into a renewable energy source.” -Bill Byrne, Director of Athletics
News of this partnership was published in Ad Age and the article, in turn, created a large amount of media coverage from the local all the way to the national level.