The Tar Heels & North Carolina Ford Dealers
The Carolina Ford Dealers partnered with Tar Heel Sports Properties to generate excitement about new models for the new model year.
Carolina Ford Dealers promoted their new products (new model or new model year) and drove traffic to their dealerships throughout North and South Carolina by leveraging media and promotional assets from Tar Heel Sports Properties.
To maximize exposure, Tar Heel Sports Properties worked with Carolina Ford Dealers to create a diverse package including:
- Vehicle displays at football, basketball and baseball games
- Radio commercials during football and basketball broadcasts
- Banner ads on TarHeelBlue.com
- Online promotion where fans can Register-to-Win a chance to participate in an on-court promotion!
- Basketball game sponsorship
- This will coincide with their quarterly dealership meetings so that the dealers can attend a pre-game hospitality event and sit courtside at the game
- Full-page program ads throughout football and basketball season
- Strong presence on the Tar Heel Newsflash (email to fans)
“Our partnership with the Tar Heels helps us tap into their passionate fan base throughout the Carolinas. It provides us with great exposure on a regional level through the radio network and internet, but also enables us to interact directly with our target audience with vehicle displays, promotions, etc. at games throughout the year.”
-Garianna Strickland, Carolina Ford Dealers