Company Partnering with More Than 100 Universities


Birmingham, AL – Power Force LLC with its popular ion-infused wristband has become the preferred or official supplier of ion infused products for many of the top college athletic programs in the country.


Power Force, which worked with The Collegiate Licensing Company (CLC), an IMG Company, to become licensed with nearly 100 institutions to produce collegiate ion infused products, has made a marketing commitment to support many of these same institutions as an advertiser and sponsor of the universities’ athletic programs. Through recent agreements with the most recognized sports marketing and multimedia companies in the country – IMG College, a division of IMG Worldwide, and Learfield Sports – Power Force has been designated the official or preferred supplier at many of the collegiate institutions represented by those marketing organizations.


“Power Force is poised to become the dominant supplier of ion infused sportswear to collegiate athletic departments, athletes, sports fans and consumers of all ages,” company spokesman Guy Savage says. “We have a very ambitious business plan and are working aggressively to implement it. We believe that directly associating our company with our partners at IMG, Learfield and CLC will enable us to achieve a national level of success that would have been impossible otherwise.”

Through its marketing agreements, Power Force will also receive prominent exposure throughout the collegiate athletic landscape, including game-day radio broadcast, in-stadium signage and on-campus displays.


“It is great to have a company new to the college market come in and make a big commitment to supporting our institutions,” stated Ben Sutton, President of IMG’s College Division. “It reinforces our belief that college fans are the most passionate and loyal consumers when supporting their teams.”


“We are excited to partner with Power Force as a new sponsor,” added Greg Brown, President and CEO of Learfield Sports. “Their desire to capture the enthusiasm of college athletics to enhance their business makes it a win-win for our collegiate properties.”


Power Force LLC was launched in 2010 and has quickly gained national recognition for its ion-infused wristband, which like all Power Force innovative products works with the body’s energy to give its wearer increased confidence and performance.


Power Force products are now available online and in athletic department stores and college bookstores across the nation.


For more information on Power Force and a complete list of collegiate athletics partners, consult the company’s official website (


About IMG College

IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting. IMG College works across local, regional, and national platforms to connect top corporations to the college market’s more than 172 million fans—77 million of which are female—an affluent fan base with more than 29 million college fans earning more than $100,000, and 17 million fans between the ages of 18 – 24. IMG College partners with the nation’s top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premier sports, media, and entertainment company. For more information, please visit


About Learfield Sports

The Dallas-based company is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which entered the world of sports marketing in 1975 as the radio rights holder for the University of Missouri. In addition to Mizzou, Learfield Sports currently manages the multimedia and sponsorship rights for more than 50 collegiate institutions, conferences and associations including the Big Ten Conference, Black Coaches & Administrators and the WAC. It also titles the Learfield Sports Directors’ Cup, in conjunction with award co-founders NACDA and USA Today. For additional information about the company, its history and comprehensive collegiate portfolio, visit


About The Collegiate Licensing Company

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: or


Posted on Monday, November 8, 2010