Louisville, KY (August 16, 2010) – The Louisville Arena Sports and Entertainment Properties (LASEP) today announced it has secured seven additional partners for the KFC Yum! Center with total new sponsorships amounting to more than $1 million dollars. LASEP is the locally based entity of Learfield Sports and is the exclusive marketer for the KFC Yum! Center.


The announcement of the following new sponsors was made at today’s Louisville Arena Authority (LAA) Board Meeting:


Boars Head will be the “Official hotdog, deli meat and cheese provider “for the KFC Yum! Center.

B. F. Companies agreement provides for prominent exterior marquee signage at the KFC Yum! Center.

MillerCoors agreement will include naming rights to the Terrace Club Lounge within the KFC Yum! Center.

Yellow Cab/Yellow Ambulance will be the “Official cab and ambulance provider of,the KFC Yum! Center.” The agreement also includes inner bowl signage.

Kentucky Lottery will have inner-bowl signage at the Center. Creation Gardens will be “The Official Produce Provider of the KFC Yum Center.”

Welder’s Supply, a company in Louisville that offers a Specialty Gases division, will be the “Official CO2 Provider of the KFC Yum! Center.”

“LASEP continues to find exceptional partners that want to be a part of the KFC Yum! Center,” said Jim Host, Chairman of the Louisville Arena Authority. “We appreciate their involvement in our community by becoming a sponsor at the Center.”


“These business partners, and others we’ve announced, are excited to be a part of the Center’s success,” said Lynn Saltzman, General Manager of LASEP. “Our business partners know they are part of history in the making.”


“We have long focused on providing quality delicatessen products and are pleased to bring our unwavering commitment to high standards to the KFC Yum! Center and its patrons.” said Mike Ayvazian, local distributor for Boars Head.


“In both my professional and personal life I take great care to be involved in the Louisville community – a community I love,” said Junior Bridgeman, operator of Wendy’s OldnFashioned Hamburger Restaurants and Chili’s Restaurants. “B. F. Companies is excited to be a part of the KFC Yum! Center as it brings the Louisville business community together for the betterment and growth of our city.”


For more information, please visit www.arenaauthority.com.


Posted on Monday, August 16, 2010