Learfield Sports’ Bronco Sports Properties Selects KTVB as Boise State Television Partner


Boise, Idaho (Jan. 25, 2010) – Bronco Sports Properties, a property of Learfield Sports and the exclusive athletics multimedia rights holder for Boise State, announced today that a five-year agreement has been reached with NBC affiliate KTVB-TV to be the Broncos’ flagship station.


The partnership makes official the continuation of KTVB’s broadcasting of Bronco games, coaches’ shows and other related programming. The station has held the rights for the last five years, and fans will be accustomed to watching football games on Channel 7 as before. KTVB’s sister station, KTFT (NBC affiliate in Twin Falls), will broadcast various Bronco programming as well.


“We couldn’t be more pleased to continue our relationship with Boise State,” said President and General Manager of KTVB News Group Doug Armstrong. “We look forward to working with Bronco Sports Properties and delivering the absolute best programming for fans.”


Under terms of the new agreement, Bronco Sports Properties will assign the following programming as follows:


Boise State football games not already committed to ESPN through the WAC partnership or other conference agreements will be broadcast on KTVB Ch.7.1

Other Bronco games, including, at a minimum, three men’s basketball games, will air on KTVB 7.2 “24/7”

Coaches’ shows for football and men’s basketball will air Sunday nights on KTVB, Ch. 7.1

KTFT will carry Bronco football games and the Chris Petersen Show on Sunday nights

All other Bronco games; will be seen in Boise and Twin Falls on “24/7”

KTVB 7.2 “24/7” will also tape delay Bronco football games it aired live up to three times

“There’s no question we’re excited to get things in place as quickly as possible and know we’re making the smartest move for Boise State fans by continuing to utilize one of the top-rated NBC stations in the country,” said Dan Hawley, general manager for Bronco Sports Properties. “We feel certain KTVB is the right partner for the Broncos as proven over the last several years. In the coming months, our team will be diligently securing additional affiliates across the state to air football, and we’ll be assessing the best way to produce the game broadcasts from a technical standpoint. Additionally, we’ll be evaluating announcers as we strive to assemble the best broadcasters for Bronco Nation.”


In addition to Boise State University, Learfield Sports manages the multimedia rights for more than 50 collegiate institutions and associations. It also represents the Big Ten Conference, Western Athletic Conference and Missouri Valley Conference, and is title partner for the acclaimed Learfield Sports Directors’ Cup. The company oversees marketing partnerships for the Black Coaches & Administrators (BCA) and provides exclusive sports programming to more than 1,000 radio stations nationwide as well. Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975. For additional information on the company, its history and collegiate portfolio, visit learfieldsports.com.


Posted on Tuesday, January 26, 2010