Sooner and Cowboy Fans Vote Online for Favorite Play of the Game


Oklahoma City – Delta Dental of Oklahoma has entered into an agreement with Learfield Sports to sponsor the Teeth Rattling Hit of the Game at all home football games for the University of Oklahoma (OU) Oklahoma State University (OSU) during the 2009 season.


Learfield Sports, the multimedia rights holder for Oklahoma Athletics and Oklahoma State Athletics, manages rights for more than 50 collegiate institutions and associations. In addition to OU and OSU, other Big 12 member schools represented by Learfield Sports are Colorado, Iowa State, Kansas State, Missouri, Texas A&M and Texas Tech. Additionally, it titles the Learfield Sports Directors’ Cup, oversees marketing partnerships for the Black Coaches & Administrators and provides exclusive sports programming to more than 1,000 radio stations nationwide.

The agreement gives football fans the opportunity to go online to or to vote on their favorite Teeth Rattling Hit of the Game throughout the season after each game. The play with the most votes for the week will be shown during the next home game.


One fan from each school will be randomly selected from all those that have voted throughout the season to win $250.


“We are excited to work with both universities to highlight our schools who work hard to achieve their goals,” Ken McGuire, vice president of sales and marketing, said. “We understand Oklahomans value a good game, particularly high school and college football. But with physical contact sports like football, it is important to protect your teeth. We want to help people keep oral health in mind no matter what season it is. ”


For example, he said mouth guards are a simple and inexpensive way to protect an athlete’s mouth. An athlete is 60 times more likely to suffer harm to their teeth when not wearing a mouth guard, according to the American Dental Association.


Delta Dental of Oklahoma is a not-for-profit corporation providing dental coverage to individuals, families, small businesses and Fortune 500 corporations located across the state and nation. Through its charitable foundation, Delta Dental of Oklahoma has contributed nearly $2 million (to date) to help provide greater access to oral healthcare and education to all citizens of Oklahoma. For more information, visit


Dallas-based Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri, a client still today. Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation. For more about the company and its complete portfolio, visit


Editor’s Note: For more information or interviews with a Delta Dental spokesperson, please contact Anglin Public Relations at 405-840-4222 or Brian Wall, Director of Corporate Communications at Delta Dental of Oklahoma at 405-607-2178.


Posted on Friday, August 14, 2009