The Valley

Watch today for the announcement of a ten-year deal with The Missouri Valley Conference. We’ll deliver sponsorship rights to championship events, sponsorship of the 33-game Fox Sports Midwest television network and provide brand-strengthening efforts for the 10-school conference.

The photo above is Learfield Sports President Greg Brown and me with MC Commissioner Doug Elgin signing the deal a few weeks ago at the Valley’s headquarters in St. Louis.

“We’re pleased to call Learfield Sports our partner and look forward to the great things ahead in which we can increase visibility for the MVC,” Elgin told us.  “We firmly believe that our schools on an individual basis, and collectively under the conference umbrella, will benefit deeply from a proven leader like Learfield Sports.”

“The Valley” has a rich history.  At 102 years old, it’s the nation’s second oldest NCAA Division 1 conference.  Its schools are:  Bradley, Creighton, Drake, Evansville, Illinois State, Indiana State, Missouri State, Northern Iowa, Southern Illinois and Wichita State.