UMass Sports Properties
UMass Sports Properties is Learfield’s local, dedicated team representing the Minutemen. In complete collaboration with the university, Learfield is committed to extending the affinity of the UMass brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As exclusive multimedia rights holder for UMass Athletics, UMass Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the Minutemen in which to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows on the UMass Sports Network.
UMass Sports Properties,131 Commonwealth Ave., Boyden Building, Room 280, Amherst, MA 01003