The Atlantic 10-Learfield partnership, which is structured to enhance brand recognition on a national level, is managed by Learfield’s A-10 Sports Properties team from the league office in Newport News, Va. The partnership was announced in August 2017 and will encompass the league’s wide media footprint. Atlantic 10 institutions reside in markets that comprise 18.8 million television viewers, 16.5 percent of the total national market. There are eight A-10 schools in the top 25 media markets in the country.
Learfield will hold exclusive multimedia rights to the men’s and women’s basketball championship and all 19 Atlantic 10 Olympic sport Championship events, including all naming rights, sponsor signage, radio and publishing rights. Learfield will also have a digital presence on Atlantic10.com, the Atlantic 10 Network and the conference’s various social media channels.
c/o A-10 Sports Properties, 11827 Canon Boulevard Suite 200, Newport News, VA 23606