We’ve had the privilege of serving as an advocate for the collegiate athletic enterprise for over 40 years. Embedded not only by our business model, but by electing to seek deep involvement within the various organizations, events and platforms that are vital to collegiate athletics’ development overall. We take this position seriously and proudly support organizations including NACDA (National Association of Collegiate Directors of Athletics); LEAD1; the Collegiate Sports Summit; Collegiate Athletic Leadership Symposium and Women Leaders in College Sports (formerly NACWAA).
Our NACDA relationship has allowed us significant involvement with its FBS Leadership Summit during the College Football Playoff week, and we have enjoyed nearly 10 years of giving back to the industry through support of the prestigious Learfield Directors’ Cup. It also has led to the launch of the annual Learfield Minority Academy with NACDA-affiliated Minority Opportunities Athletic Association (MOAA). The Academy, now in its fourth year, fosters growth and educational development in the collegiate sector providing business practicum for attendees at Learfield’s headquarters, as well as its partner universities. Our newest integration, the Learfield Intercollegiate Athletic Forum in conjunction with SportsBusiness Journal, allows us to be a valued contributor to a reputable platform that year after year continues to be an exceptional educational and networking opportunity for those with touchpoints in the collegiate athletic community.
*Photo credit: Marc Bryan-Brown (Learfield Intercollegiate Athletic Forum)