AdCom

Our wire service provider was United Press International. I'd grown close to their management and continually looked for ways to save cost on the service. JIm Darr was their vice president of technical operations. Years before, he'd developed a multiplexing system where multiple channels could...

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Anheuser Busch

AB has been a great friend of our since we first got into this sports biz back in the 70s. Here's a great picture that demonstrates this. Mike Roarty was for many years their Senior Vice President of marketing.  Because he was the kingpin over millions...

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A satellite primer

Basically, there are three parts to this satellite delivery thing: The uplink or earth station.  This is what transmits the signal up to the satellite.  We have a great big, 10-meter, dish outside our Jefferson City office. There is associated transmitter equipment in a small building near the dish...

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Financing satellite delivery

We knew satellite delivery was vitally important to our financial stability.  Of course, the technology had lots of other benefits:  much better signal quality, no additional costs for adding affiliates, geographically insensitive, and technically more dependable to name only four.  The real benefit was it was significantly...

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Our logo

"Imitation is the sincerest form of flattery." When we began business in 1972 as Missouri Network, Inc., I created a logo (which is short for logotype) for the new company using a stylized "M" of Missouri as its foundation [top logo].  Pretty ugly.  I really wanted...

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