Lori Bland returns

Lori Bland returns to Learfield July 1st as Client Relations Manager for National Sales. Her new role will involve managing fulfillment and activation of national sales sponsorships. Lori will be located in the Dallas office.

For the past 2 years Lori worked with our friends at Team Services consulting for Dairy Management, Inc. on the NFL partnership. Prior to Team Services Lori was with us for 8 years, mainly as the Events Director for Learfield Sports. Lori and her husband, Adam, live in Dallas and will celebrate their 3rd wedding anniversary on July 4th.


South Dakota Athletics to partner with Learfield Sports

VERMILLION, S.D. – On the heels of its move to the Missouri Valley Football Conference in 2012 and leading into its formal membership into the Summit League beginning this summer , the University of South Dakota announced today that prominent collegiate sports marketer Learfield Sports has been selected as its multimedia rights holder and exclusive athletics marketing partner beginning with the 2011-12 athletic season.

Learfield Sports will establish a locally based entity known as “Coyote Sports Properties” to handle all related aspects of the multi-year rights partnership that will go into effect with the 2011-12 athletic season and include signage and sponsorship at all athletic venues, certain radio and television programming and management of the Coyote Radio Network, as well as corporate hospitality, print sponsorships, event marketing and advertising for www.usdcoyotes.com.

“Developing a long-term partnership with Learfield Sports is just what South Dakota Athle cs needs,” said South Dakota Athle c Director David Sayler. “It’s a company that has proven year a er year, working with countless high-profile universities and conferences, that it does nothing less than exceptional business and that it truly cares about its partner schools and helping them grow. I’m very pleased to share this news with our alumni, fans, student-athletes and community who want the Coyotes to continue success and build visibility locally, regionally and nationally.”

“The University of South Dakota will be an outstanding partner, and we look forward to working closely with David and the en re athletic administration to do our very best to serve the Coyote program,” said Greg Brown, Learfield’s president and chief executive officer. “We are excited about the opportunity to capitalize on the momentum USD has already generated with the move to Division I, membership into the Summit League as well as its entry into the Missouri Valley Football Conference next year. The unique aspect to the discussions we’ve had over the past several years with USD is that this was the first time we’ve considered a relationship with any university not already in Division I. We believe there is a considerable amount of upside in finalizing this partnership at the present me.”

For nearly 40 years, Learfield Sports has been dedicated to representing collegiate institutions, conferences and associations. Currently it has relationships with such powerhouse athletic programs as Alabama, North Carolina, Penn State, Minnesota, Wisconsin, Iowa and Oklahoma and represents the Big Ten Conference, Missouri Valley Conference, the Black Coaches & Administrators and Western Athletic Conference.

Aside from its more than 50 collegiate multimedia and sponsorship relationships, the company titles the Learfield Sports Directors’ Cup with founding partners NACDA and USA Today. Learfield Sports is the operating unit of Learfield Communications, Inc., which entered the world of sports marketing in 1975 as the radio rights holder for the University of Missouri. To learn more about the company, its history and comprehensive collegiate portifolio, visit learfieldsports.com.

Aggie women national champions

Texas A&M’s women’s basketball team beat Notre Dame last night, 76-70, to win the NCAA championship title. The game was everything the Monday men’s final wanted to be but wasn’t. As with the men’s game—which put second seed UConn against a eighth-seeded Butler—both contenders were relative underdogs: Texas A&M and Notre Dame were both second-seeds, and neither of them big-name programs like UConn, Tennessee, and Stanford, which have reigned over women’s basketball in recent years.

AUDIO: Mike Wright’s call on the Aggie Sports Network

Alabama advances in NIT; Texas A&M headed for Final Four

Top-seeded Crimson Tide withstood a late rally to beat fellow No. 1 seed Colorado 62-61 in the NIT semifinals Tuesday night. And the Texas A&M Aggies are going to the NCAA Final Four for the first time in school history after a 58-46 victory against the top-seeded Lady Bears on Tuesday night in the Dallas Regional final.

Northwestern University, Learfield Sports announce ten year deal

Northwestern University Athletics is in the process of transitioning to Learfield Sports as its exclusive multimedia rights holder for the next 10 years as announced today by Jim Phillips, Northwestern’s director of athletics and recreation.

The announcement signifies the start of a brand-new rights relationship for Northwestern with a 40-year industry leader that already holds rights to six other Big Ten Conference member institutions – Indiana, Iowa, Minnesota, Penn State, Purdue and Wisconsin. Aside from the campus-level rights relationships Learfield Sports has with these schools, the company also manages the sponsorship rights of the Big Ten Conference and develops corporate partnerships with the conference.

Learfield Sports’ Chicago-based Northwestern Sports Properties entity will handle all aspects of Northwestern’s comprehensive rights including signage, sponsorship, corporate hospitality, event marketing, radio and television coaches’ shows and official athletic website advertising.

“This is a big day for all of us associated with Northwestern Athletics,” said Phillips. “We are truly looking forward to working with Learfield Sports. After an extensive process, we are confident we have selected the very best multimedia rights partner for the Northwestern Wildcats moving forward. Very directly, we are excited about beginning a 10-year relationship with this truly professional, respected and trusted organization.”

Bob Welch, formerly with Chicagoland Speedway, has joined Northwestern Sports Properties to serve as general manager of the four-person staff following a six-year stint as senior director of marketing, sales and public relations for the Speedway and its parent, International Speedway Corporation.

“We’re thrilled to have the opportunity to represent a storied institution such as Northwestern,” said Greg Brown, Learfield Sports’ president and chief executive officer. “Jim Phillips should be commended for the fine program he’s already established, and we look forward to helping Northwestern move the needle even further. And the guidance from Senior Associate Athletic Director Mike Polisky will put us in an excellent position to get going quickly and represent Northwestern Athletics in the marketplace.”

North Carolina, San Diego State, and Wisconsin in Sweet 16

Of the twelve (Learfield Sports) teams that started the NCAA tournament, five made it to the next round (North Carolina, San Diego State, Kansas State, Wisconsin, Purdue). Three of those –NC, San Diego State and Wisconsin– move on to the Sweet 16, starting March 24th.

Learfield Sports hosts first college sports digital media summit

Learfield Sports is hosting a College Sports Digital Media Summit on April 5 in its Dallas headquarters. This is the first event of its kind dedicated to college sports.

This private event for Learfield’s partner schools and conferences is aimed at the Marketing AD types and SID types who publish the content on team and conference web sites, Facebook, Twitter, YouTube, LinkedIn and mobile channels.

“These are the content publishers and they ultimately impact our ability to create long-term value and generate revenue by selling sponsorships, tickets, merchandise, concessions and fundraising on these channels,” said Learfield Sports’ Vice President Digital Media Kirk Berridge.

Alabama, Miami, Penn State, Purdue, Indiana, Clemson, Mississippi State, Kansas State, Colorado, Stanford, Minnesota, Big Ten Network, and Missouri Valley Conference include some of the registered schools and conferences. Sponsors include CBSSports.com College Network, Cross MediaWorks, FanDrive Media, NeuLion, Vitrue and Wildfire Interactive.

Learfield has conducted audits on schools and conferences’ Facebook, Twitter, YouTube, LinkedIn and mobile channels and plans to share those findings, discuss best practices, and hear from experts in a working session environment.

“This summit will be a real working session,” added Berridge. “We have created a workbook, and each school and conference will do some preparation with us in advance. Their current challenges will be revealed and discussed one-by-one, along with the opportunities they identify and want to accomplish. We will use this as the basis to further advise them and help them deepen, and in some cases, develop, their social media and mobile strategies.”

Learfield Sports also titles the Learfield Sports Directors’ Cup in conjunction with award co-founders NACDA and USA Today. Additionally, it is the operating unit of Learfield Communications, Inc., which first partnered with flagship sports property Mizzou in 1975. For more information about its history and comprehensive collegiate portfolio, visit learfieldsports.com





A dozen Learfield partner schools in NCAA Tournament

It’s tournament time again and Learfield is well represented with twelve of our partner schools playing in the Men’s NCAA; Alabama, New Mexico, Miami, Colorado in the NIT; Boise State, Montana and San Jose in the CBI; and Idaho and Northern Iowa in the CIT.

The Women’s NCAA Selection Show is tonight at 7:00 p.m. on ESPN.

Brownfield Ag News serving Ohio

Ohio Brownfield Ag News radio network will be introduced in 2011. The network will provide news, markets, weather, event coverage and feature and commentary programming relevant to those who live and work on farms and in rural communities in Ohio, and to those with an interest in food and fiber production in the Buckeye state.

Ohio Brownfield is committed to local, on-the-ground coverage of agriculture, with a full-time farm broadcaster living and reporting in the Buckeye state. With the backing of an award winning team of nine full-time farm broadcasters, two of which are dedicated to market coverage, the Ohio farm broadcaster will have time to focus on Ohio agriculture.

As Ohio is a state with a rich, deep-rooted agriculture heritage, so is Brownfield Ag News. We are committed to agriculture and the rural audience and look forward to growing relationships and building partnerships in the Buckeye state.

Promotions at Bulldog Sports Properties

Fresno native Josh Phanco brings 14 years of experience to his Associate General Manager position at Bulldog Sports. His resume includes 8 years with the Fresno Grizzlies, the AAA farm team for the San Francisco Giants, where he was VP of Corporate Partnerships; a 2 year stint as a home mortgage consultant with Wells Fargo Home Mortgage; and he was Sales Director for SBC Smart Yellow Pages for 4 years.

Josh holds a B.S. in business management with emphasis in Human Behavior from CSU in Fresno. He and his wife Kimberly have two children, Laruen (4), Gavin (1), and a chocolate lab named Bagger,

Josh likes playing golf and watching sports (but not at the same time). He is active in his church and serves on the board of 3 local organizations.

Hank Charles has traded his his Marketing Coordinator jersey for a nice Bulldog Sports AE blazer. Hank got his start in the sports business with a media relations internship with the Fresno Monsters Hockey Team.

Hank received his bachelor’s degree in Public Relations with a minor in business from California State University in Fresno. When he’s not in the office, Hank enjoys playing golf and being outdoors with friends and family (he’s been an A’s season ticket holder since childhood)