Our rich history dates back to 1972, when Learfield Communications, Inc. started as a farm radio network heard over six Missouri radio stations – under its original name, Missouri Network, Inc. by co-founders Clyde Lear and Derry Brownfield. Most of the company’s heritage is documented if you’d like to read some of Clyde’s first-person recollections from the early days, we’ve collected some from his personal blog. In 1975, we ventured into sports as the radio rights distributor for the University of Missouri, a partner still today. In the years that followed, we strengthened our relationships in all aspects of our Sports and News/Ag business operations and significantly enhanced the Learfield brand within the respective industries.
Today, Learfield is a diverse media enterprise anchored by our core collegiate business managing multimedia rights and sponsorship initiatives for more than 120 institutions, conferences and arenas nationwide. Much of the company’s evolution in recent years can be attributed to our robust, strategic growth plan unveiled in December 2011 that brought majority ownership investments from Shamrock Capital and Providence Equity Group. Since October 2016, the Atairos Group has been poised to direct our future growth, ensuring continued collaborations in all facets of the Learfield structure to better serve our partners. History. Growth. Evolution. Future.